Fragmented Beats
x B&D Institute

winter 2025 - spring 2026

Collaboration with students from
the Institute of Business and Design.

Tarasko Anastasiya
Reutova Darya
Bobrova Lidiya
Shugurova Olga
Zhukaite Eva

Skvortsova Anastasiya
Miroshina Varvara
Atulyan Karolina
Komaricheva Yaroslava
Felyust Anastasiya
Lugovskaya Aleksandra

Tverdikova Liya Mariya
Makarenko Polina
Kret Veronika
Alontso Aleksandra
Maslovskaya Polina
Yurchenko Darya
Kolbanova Polina

We've selected proposals from three teams to move forward with — very soon their ideas will become the foundation for our new merch line. Big thanks to everyone involved for the quality work!

For us, this collaboration was a great opportunity to see Fragmented Beats from an outside perspective, and for the students it was real hands-on experience — a chance to test their skills on a live case.

The students did a deep analysis, came up with fresh ideas, and developed merch concepts for the brand.

Over the course of several weeks, six interdisciplinary teams — made up of future designers, marketers, managers, and SMM specialists — worked on positioning concepts and visual identity ideas for our project.